UK proposals to control the advertising of junk foods to children were watered down after Ofcom, the broadcasting regulator was lobbed 29 times by the food and advertising industry. Ofcom has now suggested three options, including a ban on junk food ads being shown during programmes aimed at the under 10s. Anti-obesity campaigning groups had hoped for a blanket ban on junk food ads before the 9pm watershed. Which? the consumer watchdog, said that the proposals don't go nearly far enough in tackling childhood obesity, which has doubled in the last decade, saying that "even the toughtest of the weak options proposed by Ofcom would not cover the programmes that children are actually watching."
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